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課程名稱 |
科技管理
Management of Science and Technology |
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開課學期 |
104-1 |
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授課對象 |
管理學院 科技管理組 |
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授課教師 |
陳鴻基 |
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課號 |
BA3003 |
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課程識別碼 |
701 33600 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必帶 |
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上課時間 |
星期二7,8,9(14:20~17:20) |
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上課地點 |
管一103 |
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備註 |
本課程中文授課,使用英文教科書。
限本系所學生(含輔系、雙修生)
總人數上限：60人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1041BA3003_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This course tries to integrate technological strategy and business strategy and aims at creating new business opportunities through technological innovation and applications. |
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課程目標 |
The aim of the course is to develop an understanding on issues and/or methods for managing technological innovation as a strategic source of the firm. The course will discuss the process, risks, and rewards of technological innovation and its impact on industrial development and changes. The topics covered include: technological innovation strategy, service innovation, technology transfer, high-tech industry development and entrepreneur, network and collaboration, technology evolution, R &D management, technology policy, etc. |
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課程要求 |
1. case study report
2. article summary report
3. final project report |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
待補 |
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參考書目 |
Melissa A. Schilling, Strategic Management of Technological Innovation, 4th ed., McGraw-Hill International Edition |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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第1週 |
9/15 |
Technology and Strategy: A General Management Perspective (Lecture) |
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第2週 |
9/22 |
Technological Innovation
#1: Profiting from Technological Innovation: Implications
for Integration, Collaboration, Licensing, and Public Policy
#2: Model of Innovation: startups and mature corporations |
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第3週 |
9/29 |
Technological Innovation and Strategy |
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第4週 |
10/06 |
Case 1: New York Times Paywall. |
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第5週 |
10/13 |
Business model generation |
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第6週 |
10/20 |
Technological Evolution Design and Implementation of Technology Strategy: An Evolutionary Perspective (Lecture) |
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第7週 |
10/27 |
Industry Context |
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第8週 |
11/03 |
Organizational Context/strategic action |
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第9週 |
11/10 |
Case 2:Wyeth Pharmaceuticals |
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第10週 |
11/17 |
Internal and External Sources of Technology Designing and Managing Systems for Corporate Innovation (Lecture) |
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第11週 |
11/24 |
Linking New Technology and Novel Customer Needs |
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第12週 |
12/01 |
New Business Model Development Case 3美思科技─與使用者共創的新產品開發 |
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第13週 |
12/08 |
Guest speaker |
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第14週 |
12/15 |
nnovation Challenges in Established Firms
#15: Organizing and Leading “Heavyweight” Development Teams
#16: Managing Creativity in Small Worlds |
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第15週 |
12/22 |
Service logic and innovation
#17: Service Innovation Myopia?
#18: Advancing Services Innovation: Five Key Concepts |
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第16週 |
12/29 |
Case 4: Amazon |
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第17週 |
1/05 |
Patent-finder software tool |
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第18週 |
1/12 |
Final project presentation |
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